DOING

About DOING?

‘DOING’ is a name coined for the online educational content produced by Serala Entrepreneurship College. The video content documents teaching sessions conducted by practicing entrepreneurs and other experts in the entrepreneurship ecosystem across Africa. The content is designed to educate budding and aspiring African entrepreneurs, about doing business on the continent and to help them develop the mental paradigms necessary for entrepreneurial success. Every episode is based on specific learning outcomes and covers diverse entrepreneurial activity and other pertinent subject matter from the practitioners’ perspectives.

DOING content provides a form of continuous professional development for African entrepreneurs and due to its low subscription fee, it provides access to practical entrepreneurship education to those who cannot afford formal education.

Practicing Entrepreneurs

Teaching on day-to-day business dynamics by real entrepreneurs, running real enterprises of various sizes, in different industries from across Africa.

Ecosystem Experts

Practical insights from experts who work in the entrepreneurship ecosystem, including financiers, legal and tax experts, business psychologists and market intelligence consultants.

On-site Highlights

Visual highlights of field visits to provide a deeper understanding of the context and practices of the featured business; Using visuals to connect what is being taught to the real world.

Filmed Solution Showdowns

Challenges for learners to develop practical solutions for specific problems; active learning designed to encourage the development of key entrepreneurial skills such as critical thinking and solutions iteration.

Why Learn from the Doers?

1

They have Real-world Experience

They have first-hand experience in identifying and capitalizing on opportunities, raising capital, building teams, creating and implementing business plans, sourcing and retaining clients, and dealing with the day-to-day challenges of running a business.

2

Gain Valuable Insights

They have industry-specific insights and a seasoned understanding of how to successfully navigate the process of starting and growing a business.

3

Prevent Avoidable Mistakes

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence.

4

See what is Possible

They allow one to see that it is possible to dream a dream, put it into plan, implement it, face and overcome challenges and actualize the dream, in Africa!

5

It can be a form of Mentorship!

In the same way that mentorship provides advice on a wide range of topics and can help a mentee avoid common mistakes, learning from DOING entrepreneurs can be a form of mentorship.

6

Hone Your own Entrepreneurial Skills

They challenge one to develop the critical skills needed to adapt and pivot when things do not go as planned. Thereby encouraging the development of a growth mindset; seeing setbacks as opportunities to improve their skills and abilities.

Questions to Ask Yourself

  • Is my mental paradigm evolving to be best suited for ever-changing entrepreneurial demands?
  • Am I growing and challenging myself to develop newer entrepreneurial skills?
  • Do I have enough people in my own circle to learn diverse entrepreneurial insights from?
  • Am I deliberate and active in improving my understanding of entrepreneurship and the issues affecting it?
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For $3 a month, gain access to practical knowledge and exposure from entrepreneurship practitioners and experts from across the African continent and empower yourself. Weekly videos are loaded for a community of blazing African entrepreneurs at SEC DOING.